5 eCommerce SEO Mistakes Newbies Should Avoid

ECommerce is growing at 22.5% CAGR each year and Asia-Pacific, which includes India will be the fastest-growing market. But you’re still struggling to rank on Google and generate organic sales. It might be a product with less customer base or a business model, but to succeed in organic search, eCommerce SEO is key to success.

In short, you’re losing more than 71% of sales if you're not ranking on the first pages of the search results. You have the option to hire the best digital marketing agency for an eCommerce business. But if you're a beginner or even a professional, you must avoid these 5 mistakes.

5 Mistakes in eCommerce SEO that Beginners Make

ECommerce SEO is different from common websites like blogs or portfolios etc. It requires different strategies to compete with other businesses to rank on search engines. Here are 5 mistakes that our team of eCommerce SEO agency in Noida recommends avoiding-

Not Optimizing Product Images:

ECommerce websites contain a high number of image files than any normal blog website. So image optimization is very crucial for the website to rank for keywords your audience is looking for.

Have you ever noticed or tried to download an image from a giant eCommerce like Amazon, and you notice the file size and image quality? If not let me tell you. The quality and file size of product images are very low.

Another mistake beginners do is not adding proper alt tags to images. A significant amount of eCommerce revenue comes from image searches. Next time don’t forget to add meaningful alt tags to your product images.

Lacking in Proper Content Structure:

ECommerce websites are very sensitive about the content and the way they are categorized. A simple eCommerce website even needs to have a proper silo structure. Being a professional eCommerce digital marketing agency in Noida, we have worked on different projects, and here is what we have found.

Most eCommerce sites lack in creating proper product pages and contain a high volume of duplicate content. Do you know that Google's algorithm has evolved enough to understand user intent?

Without understanding buyer personas, how can you show the relevance and purpose of your content? You’re making a huge mistake. Prior to launching your eCommerce, decide on the content strategy and structure of your website.

Poor Webpage Load Time:

An Ecommerce website is like a warehouse of a variety of product images and other media files. This makes the website heavy and reduces its load time. Make it fast because less load time is another important factor in Google’s algorithms.

There are three majors why your eCommerce has bad load speed - the quality of the server, bad optimization of media files, and the website has junk codes and javascript files that are unnecessary for the site.

So, if you’re a businessman and doing cost-cutting in the purchase of hosting, then it’s your mistake, and you’re not saving money but losing it over time. Hire a developer and use short eCommerce digital marketing services if you don't have a large budget.

Link Mapping & Structure:

You have heard of having your main keyword in your content-web address link is very important but do you know having a shorter and clean web address is better than a complex, long-size product link?

Try to make your product web addresses like 

“<yourdomain.com>/product-name” or

“<yourdomain.com>/category/product-name”

Another factor is not having proper internal linking. Although most SEO professionals focus on off-page optimization, interlinking related content or products (called a topic cluster) influences search engines to index your content seamlessly.

SSL Security & User Trust:

Even if you attracted a customer to your product page without reviews or if your website does not have SSL encryption, customers are not likely to provide their credit card information for payment.

If you’re a beginner learn more about SEO tactics and factors. You can work with a top eCommerce digital marketing agency in Noida or any other city you’re in. You can learn via online platforms as well.

Conclusion: 

Interestingly if you notice, we have indirectly addressed three major issues with the eCommerce website. Slow loading times are primarily caused by wrong media file optimization. Secondly, we have seen trust issues with sharing personal information such as credit card numbers, so we have set up reviews, SSL encryption, etc. And at the end created a pepper product and content structure so that search engines can understand it easily

Arissoft Technologies is the best digital marketing agency for eCommerce SEO based in Noida. You can call us for all types of eCommerce digital marketing services from around the country. Our contact information is +91-93045-61567.